Big or small, every business these days needs to have a website to augment their daily sales. If you are looking for some quick and easy ways to increase your sales online, then the first rule has to be to pay attention to how that website is built and if it is optimized for sales.
You can have your IT department submit ideas for how to find the best payment gateway for your site and you can bring in an SEO expert to help with Google traction. But there are some things that will need input from someone other than your finance folks. Here are three that you should be considering if you want your sales to improve and traffic to grow.
Focus on One Goal
If you are looking to improve your site, the first thing you will need to do is identify the single most important improvement it needs and make that your goal. A scattered approach with a dozen goals to be achieved means you will probably only achieve half of them, and not completely at that.
But keeping your goal razer sharp and focused works. You can make every move you make to improve traffic and sales all about that goal. It is the best way to ensure that you succeed at hitting it.
Optimize for Mobile
Today more and more of our audience is moving to mobile, and for a good reason. Those eyeballs you are chasing are more often going to be young and very active.
They look at their phones constantly and are most likely going to be finding your page through social media. So, optimize for that. Make sure every button on your site is optimized for tapping and not just clicking. Make that site completely mobile ready.
So many of your potential shoppers have been spoiled on other sites with things like free shipping and easy to use navigation. Don’t get left behind when it comes to potential new customers. If you see a trend that your shoppers are leaving mid-stream with items still in their shopping cart, investigate why.
You can A/B test and start offering free shipping. From this you can find out if it decreases the number of abandoned carts and increases sales. If it does, then it is time to implement it as a policy across the site.
Don’t Forget Search Engine Optimization
While these three are bound to help with getting your site more sales and traffic, never underestimate the power of good SEO for your site. This is one element that needs to be continuously updated as Google’s rules for SEO change all the time.
Don’t stint on finding a good SEO expert who can help you and your site stay on top of the shifting optimization atmosphere on the net. While it is true that SEO can feel like a moving target that you never catch up with, having a gun for hire in your corner can make all the difference.
So, dig out that check book and pay up. Your IT guy may be great at keeping your network up and running but when it comes to keeping sales running on the site, a good SEO expert is worth their weight in gold.